June 18, 2025

šŸŒ„ Born from a Land Rover Obsession: The Story of Native Automotive

šŸŒ„ Born from a Land Rover Obsession: The Story of Native Automotive

There’s no fairy tale behind Native Automotive — only pure, unfiltered passion for Land Rovers. Founded by long-time Landy enthusiasts in the Highlands of Scotland, this isn’t just a workshop. It’s a haven where every dent, engine growl, and off-road upgrade is treated like a legacy.

šŸš™ Love at First Drive

We grew up on Land Rovers — from vintage Series vehicles to rugged Defenders — and each one carried memories of adventure, freedom, and survival. That bond wasn’t about mass production or prestige. It was about that unmistakable clunk, the legacy of resilience, and the endless ā€œwhat ifā€ of terrain you could conquer.

When our Wildtrax hire business grew a fleet of Land Rover Defenders, we realised maintaining — and improving — them had become a full-time mission. Why slot into generic service centres when we could build our own? Thus, Native Automotive was born: a service centre rooted in Land Rover culture, where every vehicle is more than a job — it's one of us .

šŸ”§ Craft, Care & Customisation

Native Automotive isn’t the usual garage. Here, competence meets obsession:

  • Servicing & Diagnostics: Certified Land Rover technicians, full OEM care, health checks to keep every model—from Defender to Range Rover—running like it’s built for adventure.
  • Tuning & Remapping: Alive Tuning ECU remaps add torque, usable power, and that throaty punch you remember from your first drive.
  • Upgrades & Fabrication: Suspension, expedition gear, chassis welding, rust-proofing, and bespoke interiors—designed to elevate performance, extend lifespan, and deliver a touch of Highland soul.
  • Rust Prevention: Exclusive Dinitrol UK partner—the Highland damp climate demands it, and we lead the way in protecting your Land Rover for the long haul.

šŸžļø A Highland-Based Home

Situated just outside Inverness, we built Native Automotive next to Wildtrax. It's a place where you can pop in for a coffee, discuss your next build plan, and leave knowing your Land Rover is in loving, experienced hands.

šŸ’¬ Why We Do It

Because Land Rovers aren’t just vehicles—they’re companions on long drives, muddy tracks, and wild escapes. We treat every Defender, Discovery, Range Rover, and Freelander like we treat our own: with dedication, precision, and that extra personal touch .

Native Automotive exists to honour this legacy—servicing, tuning, building, and protecting each rig to keep the Land Rover spirit alive. Whether you drive old-school steel or the latest aluminium body Defender, we speak your language and share your passion.

šŸ”­ Join the Journey

If you're a fellow Land Rover lover, come visit. Let’s tune your Defender’s roar, stop a sneeze of rust, and prep you for Highland roads and beyond. Bring your story—and your Land Rover—and let’s keep this lifelong love alive.

— The Native Automotive Team, Croy, Inverness

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